Hyundai has strategically expanded its Venue lineup with the introduction of the S+ variant, specifically targeting customers seeking a sunroof-equipped compact SUV at an accessible price point. Priced at Rs. 9.35 lakh (ex-showroom), the Venue S+ positions itself as a compelling option in the competitive sub-4 meter SUV segment.
A Sunroof-Focused Offering
The primary allure of the Venue S+ lies in its sunroof, a feature that has gained significant popularity among Indian car buyers. By offering this coveted amenity at a lower price point, Hyundai aims to capture a broader customer base. While the S+ may not match the performance of turbocharged variants offered by competitors, it prioritizes affordability and practicality.
Core Features and Specifications
The Venue S+ comes equipped with a 1.2-liter naturally aspirated petrol engine paired with a 5-speed manual transmission. While not a powerhouse, this configuration provides adequate performance for daily commuting.
Key features included in the S+ variant are:
- Sunroof: The headline feature, offering a panoramic view of the sky.
- Infotainment: An 8-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto for seamless smartphone integration.
- Comfort: Rear AC vents for passenger comfort, especially during long journeys.
- Safety: TPMS (Tire Pressure Monitoring System) and automatic headlamps for added safety.
Competitive Landscape
The Venue S+ directly competes with entry-level variants of the Mahindra XUV300 and Tata Nexon, both of which offer sunroof options. However, the Venue’s focus on affordability and a slightly higher equipment level could give it an edge.
- Mahindra XUV300 MX2 Pro: While priced lower, it comes with a turbocharged engine and misses out on features like wireless smartphone connectivity.
- Tata Nexon Smart+ S 1.2 Petrol: Similarly priced, the Nexon offers a similar feature set but with a different design philosophy.
Hyundai’s Strategic Play
By introducing the Venue S+, Hyundai aims to strengthen its position in the competitive sub-4 meter SUV segment. The focus on affordability and the inclusion of a sunroof is a strategic move to attract a wider customer base. While the S+ may not be the most feature-laden or performance-oriented variant, it offers a compelling value proposition for those seeking a sunroof without breaking the bank.