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Toyota’s Hybrid Hegemony: A Strategic Shift

Toyota’s recent announcement of a concerted push towards hybrid vehicles marks a significant strategic pivot in the automotive industry. While many manufacturers are racing towards a fully electric future, Toyota is doubling down on hybrid technology, positioning it as a cornerstone of its product lineup. The Hybrid Advantage: A Multifaceted Approach Toyota’s decision to prioritize […]

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Land Rover Defender variants updated in India, V8 & PHEV discontinued

Land Rover has made significant changes to the Defender lineup in India, focusing on core variants while discontinuing the high-performance V8 and plug-in hybrid options. A Simplified Range The Defender is now available in three body styles: the compact 90, the versatile 110, and the spacious 130. While the model range has been reduced, Land

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Hyundai Venue S+ with sunroof launched at Rs 9.35 lakh

Hyundai has strategically expanded its Venue lineup with the introduction of the S+ variant, specifically targeting customers seeking a sunroof-equipped compact SUV at an accessible price point. Priced at Rs. 9.35 lakh (ex-showroom), the Venue S+ positions itself as a compelling option in the competitive sub-4 meter SUV segment. A Sunroof-Focused Offering The primary allure

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Ola Roadster X, Roadster, Roadster Pro priced from Rs 75,000

Ola Electric has unveiled its much-anticipated electric motorcycle lineup, consisting of three models: the Roadster X, Roadster, and Roadster Pro. The company aims to disrupt the traditional motorcycle market with its focus on performance, technology, and affordability. Ola Roadster X: The Accessible Electric Positioned as the entry point to the Roadster series, the Roadster X

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New Mercedes E-Class LWB bookings to open next month

Mercedes-Benz is set to introduce the next-generation E-Class LWB in India, a model that promises to redefine luxury and technology in the executive sedan segment. With bookings expected to open next month, anticipation is building for the arrival of this highly anticipated model. A Focus on Rear Seat Luxury The E-Class has always been synonymous

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BYD Seal facelift gets new interior, faster charging

BYD has introduced a refreshed version of its Seal electric sedan in the Chinese market. While the exterior changes are subtle, the interior and technology upgrades are more pronounced. Subtle Exterior Refresh The facelifted BYD Seal retains the sleek and aerodynamic profile of its predecessor. However, upon closer inspection, one can notice subtle refinements such

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Why Tata chose a coupe-SUV for the midsize SUV segment

Tata Motors is set to disrupt the midsize SUV segment with the launch of the Curvv, a coupe-SUV that promises to offer a unique blend of style, practicality, and technology. The company is confident that the Curvv’s distinctive design and comprehensive feature set will enable it to compete head-on with established rivals. A Strategic Shift

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