Why Tata chose a coupe-SUV for the midsize SUV segment
Tata Motors is set to disrupt the midsize SUV segment with the launch of the Curvv, a coupe-SUV that promises to offer a unique blend of style, practicality, and technology. The company is confident that the Curvv’s distinctive design and comprehensive feature set will enable it to compete head-on with established rivals. A Strategic Shift […]
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