Mahindra Thar Roxx: Why there’s no 1.5-litre diesel at launch
Mahindra’s introduction of the Thar Roxx is a strategic move to expand the appeal of the iconic Thar brand. By offering a five-door, more feature-rich variant, Mahindra aims to attract a wider customer base while maintaining the core off-road DNA of the Thar. A Calculated Approach to Product Line-up To differentiate the Thar Roxx from […]
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