Maruti Suzuki, India’s leading car manufacturer, has once again expanded its product lineup with the introduction of the Brezza Urbano Edition. This new offering is essentially a spruced-up version of the standard Brezza, designed to appeal to customers seeking a more stylish and feature-rich compact SUV without breaking the bank.
A Closer Look at the Urbano Edition
The Brezza Urbano Edition is available in two primary variants: LXi and VXi. Both variants can be paired with either a manual or automatic transmission, as well as a CNG fuel option. The core difference between the two lies in the extent of the accessory package.
Accessory Package
The LXi Urbano Edition receives a more comprehensive accessory kit compared to the VXi. It boasts features such as a reverse camera, touchscreen infotainment system with speakers, fog lamps with garnish, front and rear skid plates, front grille chrome garnish, side moulding, and a wheel arch kit. On the other hand, the VXi Urbano Edition comes equipped with a reverse parking camera, fog lamp, dashboard garnish, side moulding, wheel arch kit, metal sill guard, number plate frame, and 3D floor mats. It’s worth noting that the accessory pack for the LXi carries a price tag of Rs. 42,000, while the VXi’s pack is priced at Rs. 18,500.
Price Comparison
The following table provides a clear comparison of the ex-showroom prices for the different variants of the Brezza Urbano Edition:
| Variant | Ex-showroom Price (Rs. Lakh) |
|---|---|
| LXi MT | 8.49 |
| LXi CNG MT | 9.44 |
| VXi MT | 9.84 |
| VXi CNG MT | 10.68 |
| VXi AT | 11.13 |
No Mechanical Changes
It’s important to highlight that the Urbano Edition doesn’t introduce any modifications to the Brezza’s powertrain. Customers can expect the same engine and gearbox options as offered in the standard variants. This means that the focus of the Urbano Edition is purely on enhancing the vehicle’s aesthetics and features.
Target Audience
Maruti Suzuki seems to be targeting a wide range of customers with the Brezza Urbano Edition. Those looking for a more visually appealing Brezza without spending a significant premium can opt for the VXi variant. On the other hand, customers desiring a more feature-loaded experience can choose the LXi variant.
Competition
The Brezza Urbano Edition primarily competes within Maruti Suzuki’s own lineup, potentially cannibalizing sales of higher-end Brezza variants. However, it also faces competition from other compact SUVs in the market that offer similar accessory packages or customization options.
Verdict
The Brezza Urbano Edition is a strategic move by Maruti Suzuki to cater to the ever-evolving preferences of Indian car buyers. By offering a more stylish and feature-rich version of the already popular Brezza at a competitive price point, the automaker aims to strengthen its position in the compact SUV segment. While the mechanical aspects remain unchanged, the additional accessories certainly add value to the overall ownership experience. Ultimately, the success of the Urbano Edition will depend on how well it resonates with customers seeking a balance between style, features, and affordability.