Land Rover has made significant changes to the Defender lineup in India, focusing on core variants while discontinuing the high-performance V8 and plug-in hybrid options.
A Simplified Range
The Defender is now available in three body styles: the compact 90, the versatile 110, and the spacious 130. While the model range has been reduced, Land Rover has retained a diverse selection of trim levels to cater to different customer preferences.
The base Defender 90 is now exclusively offered in the X-Dynamic HSE trim, powered by a 3.0-liter diesel engine. The 110 is available in X-Dynamic HSE, X, and Sedona Edition variants, with both petrol and diesel engine options. The top-of-the-line 130 is offered in X-Dynamic HSE and X trims, both equipped with the 3.0-liter diesel engine.
Focus on Core Strengths
By streamlining the Defender lineup, Land Rover aims to strengthen its core offerings while maintaining the iconic SUV’s appeal. While the discontinuation of the V8 and PHEV variants might disappoint some enthusiasts, the focus on the diesel and petrol powertrains ensures a wider range of options for the majority of buyers.
A Missed Opportunity?
The decision to discontinue the V8 and PHEV options in India is surprising, considering the growing demand for performance-oriented and environmentally friendly vehicles. While the remaining variants offer a compelling package, the absence of these high-end options might limit the Defender’s appeal to certain segments of the luxury SUV market.
Local assembly of the Defender could be a strategic move for Land Rover to enhance its competitiveness in the Indian market. By reducing import duties and increasing localization, the company could potentially offer more attractive pricing and shorter delivery times.
Overall, the updated Defender lineup offers a strong foundation for Land Rover’s continued success in India. However, the absence of the V8 and PHEV variants might be a missed opportunity to capture a specific segment of the luxury SUV market.