Lexus India has reported a robust 14% year-on-year sales growth for the first half of 2024. While the company hasn’t disclosed exact sales figures, the ES sedan emerged as the top-seller, contributing to 55% of total sales. The SUV segment, comprising the NX, RX, and LX, witnessed an impressive 60% growth compared to the same period in 2023.
ES Sedan: The Sales Champion
The locally assembled ES sedan has proven to be a significant driver of Lexus’s success in India. Its combination of luxury, comfort, and fuel efficiency has resonated well with Indian consumers. The ES’s strong performance underscores the growing preference for premium sedans in the country.
SUV Surge
Lexus’s SUV lineup, including the NX, RX, and LX, has also experienced substantial growth. This surge in SUV sales reflects the overall trend in the Indian luxury car market, where SUVs are increasingly gaining popularity. The combination of style, performance, and off-road capabilities offered by these models has attracted a wider customer base.
A Strong Foundation for Future Growth
Lexus India’s positive performance in the first half of 2024 positions the brand well for the remainder of the year. The company’s focus on delivering premium products and exceptional customer service has been instrumental in driving sales growth.
While specific sales figures for individual models are still awaited, the available data suggests that Lexus has successfully established itself as a strong contender in the Indian luxury car market.