Maruti Suzuki has taken a significant step towards enhancing safety by making Electronic Stability Program (ESP) a standard feature across all variants of the Alto K10 and S-Presso models. This move aligns with the increasing emphasis on vehicle safety in India.
Enhanced Safety Features
With the inclusion of ESP, both the Alto K10 and S-Presso now come equipped with:
- Electronic Stability Program (ESP): This crucial safety feature enhances vehicle stability, especially during cornering and emergency maneuvers.
- Dual Front Airbags: Protecting occupants in case of a collision.
- ABS (Anti-lock Braking System): Preventing wheel lockup during braking.
- Collapsible Steering Column: Designed to reduce the risk of injuries to the driver in case of an accident.
Pricing Remains Unchanged
Despite the addition of ESP and other safety features, Maruti Suzuki has opted to maintain the existing prices for both the Alto K10 and S-Presso. This decision is likely to bolster the models’ appeal in the competitive entry-level car segment.
Impact on the Market
By making ESP standard on these entry-level models, Maruti Suzuki has set a new benchmark for safety in the segment. This move is expected to positively influence consumer perception and potentially drive sales.