Tata Motors has unveiled its much-anticipated Curvv coupe SUV, a stylish new addition to the mid-size SUV segment. Debuting as an electric concept in April 2022, the Curvv generated excitement with its bold design and focus on sustainability. Just over two years later, Tata Motors has pulled back the curtain on the production version, revealing a vehicle that stays true to the original concept with a few subtle refinements.
Exterior Design: Evolution of a Vision
The Curvv’s production form retains the essence of the 2022 concept, offering a sleek and modern aesthetic. The most noticeable changes lie in the details. Eagle-eyed observers will spot the swap of exterior cameras for conventional side mirrors on the Curvv EV, a more practical choice for everyday driving. Additionally, the concept’s dramatic daytime running lamps (DRLs) that extended onto the hood have been toned down for the production model. Finally, the eye-catching split rear spoiler has been replaced with a single, more compact unit.
Despite these minor tweaks, the Curvv maintains a striking presence. The front fascia bears a strong resemblance to Tata’s popular Nexon SUV, creating a sense of familiarity for existing Tata customers. However, the Curvv EV carves out its own identity with a unique nose-mounted charging flap, reminiscent of the Tata Punch EV. Both electric and internal combustion engine (ICE) variants share the distinctive triangular headlight recesses and a full-width DRL strip that stretches across the front, emphasizing the vehicle’s width.
The Curvv’s silhouette is where it truly diverges from the Nexon. The sloping coupe roofline lends the SUV a sporty and dynamic character, while the squarish wheel arches add a touch of muscularity. The ICE version gets a functional fuel filler flap on the rear fender and boasts sportier alloy wheels for a performance-oriented look. The Curvv EV prioritizes efficiency with closed-off alloy rims that optimize aerodynamics.
Shared features across both models include pop-out door handles that provide a clean and modern aesthetic, and black body cladding that accentuates the SUV’s ruggedness. At the rear, a single-piece spoiler with a central dip replaces the concept’s split design, maintaining a touch of sportiness without being overly ostentatious. The tail lights stretch elegantly across the back, and a silver trim piece on the lower bumper conceals the exhaust on the ICE model.
A Glimpse Inside: A Hint of Familiarity with a Touch of Uniqueness
While the official unveiling of the Curvv’s interior is yet to come, Tata Motors offered a tantalizing glimpse through an interactive VR experience. Based on this virtual peek, it appears the cabin will share some similarities with the Nexon, featuring a two-spoke steering wheel with an illuminated logo, a floating touchscreen infotainment system, and touch-based climate controls. However, Tata promises unique color schemes for the Curvv to distinguish it from its Nexon cousin. The VR experience showcased a visually appealing combination of a metallic silver carbon-fiber weave dashboard trim panel paired with a rich maroon lower section, hinting at the potential for a luxurious and stylish cabin environment.
Launch Strategy: Electric First, Multiple Options to Follow
Tata Motors is taking a strategic approach to the Curvv’s launch, prioritizing the electric version. The Curvv EV is expected to hit the market on August 7, 2024, catering to the growing demand for sustainable and eco-friendly vehicles. Petrol and diesel variants will follow later, catering to a wider range of customer preferences.
Despite the niche coupe body style, Tata Motors is confident that the Curvv will be a strong contender in the mid-size SUV segment. The company cites the Curvv’s competitive pricing, diverse powertrain options, and multiple variants as key factors that will position it for success. With its focus on design, performance, and sustainability, the Curvv aims to replicate the achievements of the Punch and Nexon, becoming a popular choice in the ever-evolving Indian automobile market.