Get ready for a powerful new contender in the off-road SUV arena! Mahindra has finally pulled the wraps off the highly anticipated Thar 5-door SUV, christened with the bold name – Thar Roxx. Marking its arrival on India’s Independence Day, August 15th, the Thar Roxx promises to be a game-changer for adventure seekers and off-road enthusiasts.
A Design Evolution: Distinctive Looks for the Roxx
Mahindra has unveiled official images of the Thar Roxx, confirming the design speculations that had been circulating earlier. The most striking change is the new grille, which departs from the familiar seven-slot design of the 3-door Thar. The Roxx boasts a distinctive double-stacked six-slot grille, adding a touch of freshness and boldness to its appearance. While the circular headlamp design remains, they receive a significant upgrade with LED projector setups. C-shaped DRLs (Daytime Running Lights) flank the headlamps, enhancing visibility and adding a modern touch.
Luxury Meets Adventure: Comfort and Technology on the Inside
The Thar Roxx isn’t just about conquering tough terrains; it offers a surprising level of comfort and technology on the inside. Mahindra has equipped the SUV with a luxurious dual-screen setup, featuring two 10.25-inch displays. This caters to the modern driver’s desire for a tech-savvy experience. A panoramic sunroof adds to the sense of spaciousness and allows occupants to enjoy the sights during off-road adventures. Maneuvering tight spots and navigating challenging landscapes will be easier with the help of a 360-degree camera. Mahindra hasn’t skimped on illumination either, as LED lighting is incorporated throughout the cabin for a premium feel. Diamond-cut alloy wheels further enhance the SUV’s sophisticated look, while the inclusion of ADAS (Advanced Driver Assistance Systems) promises a significant boost in safety features.
Powertrain Options for Every Off-Road Challenge
Mahindra understands that off-road enthusiasts have diverse needs. To cater to this variety, the Thar Roxx will be available with three engine choices: a fuel-efficient 1.5-liter diesel engine, a powerful 2.2-liter diesel engine, and a refined 2.0-liter petrol engine. These engines will be paired with both manual and automatic gearboxes, giving drivers the flexibility to choose the transmission that best suits their driving style and preferences. Similar to the 3-door Thar, the Roxx will be available in both rear-wheel-drive and 4WD configurations. This ensures that no matter how challenging the terrain, the Thar Roxx will have the capability to conquer it.
Market Positioning and Expected Price
Production of the Thar Roxx has already begun in anticipation of the grand launch on August 15th. With unofficial bookings starting at some dealerships, excitement is building for this powerful SUV. The Thar Roxx will slot above the existing 3-door Thar in Mahindra’s lineup, offering a more spacious and feature-rich option for those seeking a capable off-road vehicle. Its primary competitors include the Force Gurkha 5-door and the Maruti Jimny. The expected price range starts from around Rs 15 lakh (ex-showroom), making it a compelling proposition for budget-conscious off-road enthusiasts. While positioned primarily for off-road adventures, the Thar Roxx’s combination of power, features, and comfort could also attract buyers considering mid-size SUVs like the Hyundai Creta and Kia Seltos. The upcoming launch of the Thar Roxx promises to be a significant event in the Indian automotive market, offering a powerful and feature-rich option for adventure seekers and off-road enthusiasts.