Tata Motors has recently implemented a notable change in the pricing structure of the Nexon petrol-AMT variant, aimed at enhancing affordability and accessibility for potential customers. This adjustment comes in the wake of the midlife update introduced to the Nexon in September 2023, which brought about substantial improvements including a refreshed design and an expanded array of transmission choices.
Transmission Options and Price Realignment:
In response to consumer demand and market trends, Tata Motors has diversified the transmission options available for the Nexon. Customers now have a broader selection, including the 5-speed MT exclusive to the petrol variant, the 6-speed MT available for both petrol and diesel variants, the 6-speed AMT catering to petrol and diesel engines, and the innovative 7-speed DCA, tailored specifically for the petrol variant.
An especially noteworthy development is the expansion of the availability of the 6-speed AMT transmission. Previously restricted to the mid-spec Creative variant, this transmission option has now been made accessible from the lower-spec Smart and Pure variants as well. This strategic decision has resulted in a substantial reduction in the starting prices for both the petrol and diesel AMT variants, rendering them significantly more economical by Rs 1.8 lakh and Rs 1.4 lakh respectively.
Feature Highlights Across Variant Lineup:
Delving into the various trim levels of the Tata Nexon, each variant offers a distinct set of features tailored to meet the diverse needs and preferences of consumers.
The Smart Plus variant stands out with its impressive array of features, including a 7-inch touchscreen infotainment system that seamlessly integrates with Android Auto and Apple CarPlay (wired), a 4-speaker sound system for an immersive audio experience, electrically adjustable outside rear view mirrors (ORVMs) for added convenience, and the convenience of all four power windows.
Moving up the trim hierarchy, the Pure variant elevates the driving experience with the addition of rear AC vents for enhanced passenger comfort and a touch-based climate control panel, allowing occupants to customize their environment according to their preferences.
Meanwhile, the Pure S variant further enhances the cabin experience by incorporating features such as a day/night inside rear view mirror (IRVM) for enhanced visibility and a sunroof, adding a touch of luxury and sophistication to the driving experience.
Safety at the Forefront:
Ensuring the safety of occupants is paramount for Tata Motors, and the Nexon is equipped with a comprehensive suite of safety features across all variants. Both the Pure and Pure S variants are outfitted with an impressive array of safety features, including 6 airbags to protect occupants in the event of a collision, electronic stability control (ESC) for enhanced stability and control, rear parking sensors to assist in maneuvering in tight spaces, and hill hold assist to prevent roll-back on inclines, providing peace of mind for drivers and passengers alike.
Top-Spec Variant Luxury and Safety Enhancements:
At the top end of the spectrum, the Nexon’s premium variants spare no expense in delivering an unparalleled driving experience. Boasting a plethora of advanced features, including a expansive 10.25-inch touchscreen infotainment system, a fully digital 10.25-inch driver’s display for seamless access to vital information, a powerful 9-speaker JBL sound system for an immersive audio experience, automatic AC for optimal climate control, wireless phone charging for added convenience, and ventilated and height-adjustable front seats for enhanced comfort during long journeys. Additionally, cruise control adds convenience during highway driving, further enhancing the overall driving experience.
In terms of safety, the top-spec variants of the Nexon are equipped with an array of advanced safety features, including a 360-degree camera with a blind view monitor for enhanced visibility and awareness of the vehicle’s surroundings, and a tyre pressure monitoring system (TPMS) to ensure optimal tire pressure for improved safety and performance.
Competitive Pricing and Market Positioning:
With a competitive pricing strategy ranging from Rs 8.15 lakh to Rs 15.80 lakh (ex-showroom Delhi), the Tata Nexon is positioned to compete effectively against key players in the subcompact SUV segment. Notable competitors include the Hyundai Venue, Kia Sonet, Maruti Brezza, Mahindra XUV300, Renault Kiger, and Nissan Magnite, among others. This strategic pricing and feature-rich offering reinforce the Nexon’s position as a formidable contender in the highly competitive subcompact SUV segment, catering to the diverse needs and preferences of discerning consumers.
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