Wait is Over! Altroz Racer Launched at Rs 9.49 Lakh

Tata Motors has introduced the highly anticipated Altroz Racer, priced between Rs 9.49 lakh and Rs 10.99 lakh (ex-showroom, India). This sporty variant of the Altroz hatchback aims to rival the Hyundai i20 N Line, featuring significant mechanical and cosmetic enhancements.

Engine and Performance:
The Altroz Racer is powered by a 1.2-litre, three-cylinder, turbo-petrol engine, producing 120hp and 170Nm of torque. This engine is an upgraded version of the one used in the iTurbo, offering an additional 10hp and 30Nm of torque, similar to the tuning of the Nexon SUV. The Racer is equipped with a 6-speed manual gearbox, replacing the 5-speed unit from the iTurbo, to enhance performance. Additionally, it features a sportier exhaust system, although it lacks the suspension and steering updates found in its competitor, the i20 N Line.

Exterior Design:
The Altroz Racer is available in three color options: Atomic Orange, Avenue White, and Pure Grey. Each paint option features a contrasting black finish with white racing stripes on the bonnet and roof, creating a striking floating roof effect. The exterior design is further distinguished by ‘Racer’ badging on the front fenders and a slightly revised front grille, while retaining the 16-inch alloy wheels from the standard model.

Interior and Features:
The interior of the Altroz Racer has been significantly upgraded. It features a 10.25-inch touchscreen infotainment system with a new operating system and a 7.0-inch digital instrument cluster. Comfort is enhanced with segment-first ventilated front seats, a 360-degree camera for comprehensive visibility, and a voice-assisted sunroof. Safety features include six airbags and Electronic Stability Control (ESC). The interior aesthetics are refined with red accents around the AC vents and gear lever, and new leatherette upholstery with contrast stitching.

Trims and Pricing:
The Altroz Racer is available in three trims: R1, R2, and R3. The R1 is the entry-level variant, the R2 offers additional comfort and convenience features, and the R3 is the top-tier variant with the most comprehensive feature set.

TRIMPRICE (Ex-Showroom)

Market Position and Rivals:
The Altroz Racer is positioned to compete directly with the Hyundai i20 N Line, which is priced between Rs 9.99 lakh and Rs 12.52 lakh. It also faces competition from the Maruti Fronx, featuring a 1.0-litre BoosterJet engine, priced between Rs 9.72 lakh and Rs 13.04 lakh. With the discontinuation of the iTurbo range, Tata Motors aims to establish the Altroz Racer as a compelling choice for buyers seeking a sporty and feature-rich hatchback.

The Tata Altroz Racer combines enhanced performance, striking design, and a host of new features to offer a compelling package in the premium hatchback segment. With its competitive pricing and sporty appeal, it is set to challenge established rivals and attract driving enthusiasts looking for a dynamic yet practical vehicle.

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