Tata Motors has officially appointed Bollywood actor Vicky Kaushal as the brand ambassador for its passenger and electric vehicle lineup. This partnership reflects Tata Motors’ dedication to innovation and progress while aligning with Kaushal’s dynamic and unconventional career choices.
The collaboration will kick off with the ‘Take the Curvv’ campaign during the upcoming IPL season, featuring the Tata Curvv SUV-coupe. This campaign highlights themes of boldness, self-confidence, and embracing challenges, positioning the Curvv as more than just a car but as a symbol of individuality.
Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., expressed enthusiasm about Kaushal joining the brand, emphasizing their shared passion for India, authenticity, and innovation. He reiterated Tata Motors’ commitment to the ‘Make in India’ initiative, which focuses on crafting world-class vehicles tailored for Indian consumers—something that mirrors Kaushal’s global representation of Indian cinema.
Kaushal, in turn, conveyed his excitement about collaborating with Tata Motors, praising its legacy of innovation and its role in redefining travel in India. He expressed admiration for the brand’s commitment to breaking barriers and is eager to contribute to future projects.
The Tata Curvv, set to be the official car of IPL 2025, will be awarded to the Player of the Tournament. It boasts a sporty coupe-SUV design with a sloping roofline, connected LED headlights and taillights, flush door handles, and 18-inch alloy wheels. The interior features a distinctive color scheme, a 12.3-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, a 10.25-inch digital driver’s display, a panoramic sunroof, wireless phone charging, ambient lighting, ventilated front seats, automatic climate control, rear AC vents, cruise control, and a premium 9-speaker JBL sound system.
Safety-wise, the Curvv includes six airbags, Level-2 ADAS, a 360-degree camera, an electronic parking brake with auto-hold, and a tire pressure monitoring system. The vehicle offers multiple powertrain options, including a 1.2-liter turbo-petrol, a 1.2-liter TGDi turbo-petrol, and a 1.5-liter four-cylinder diesel engine, each available with both 6-speed manual and 7-speed DCT transmissions.
Through this collaboration, Tata Motors and Vicky Kaushal aim to connect with consumers seeking innovation and authenticity, reinforcing the brand’s leadership in the evolving automotive market.
