Tesla Picks Showroom sites for India Launch
Tesla is advancing its plans to enter the Indian market by finalizing locations for its initial showrooms in New Delhi and Mumbai. This development follows a recent meeting between Tesla CEO Elon Musk and Indian Prime Minister Narendra Modi, during which they discussed various topics, including mobility and technology.
New Delhi Showroom:
- Location: Aerocity area, near Indira Gandhi International Airport.
- Details: Aerocity is a prominent hub featuring hotels, retail outlets, and offices of global corporations. The selected space for the Tesla showroom spans approximately 5,000 square feet. This strategic location aims to attract business travelers and affluent customers.
Mumbai Showroom:
- Location: Bandra Kurla Complex (BKC), a key business and retail district.
- Details: BKC is known for its upscale commercial establishments and proximity to the Mumbai airport. The Mumbai showroom will also cover around 5,000 square feet, providing a spacious venue for showcasing Tesla’s electric vehicle lineup.
While specific opening dates for these showrooms have not been announced, Tesla plans to sell imported electric vehicles in India through these outlets. However, these showrooms will not function as service centers.
In addition to securing showroom locations, Tesla has posted job advertisements for 13 mid-level roles in India, including positions for store and customer relationship managers. This hiring initiative indicates Tesla’s commitment to establishing a robust operational presence in the country.
Tesla’s renewed interest in the Indian market comes after previously halting plans in 2022 due to high import tariffs, which can reach up to 100% on electric vehicles. Despite these challenges, the company is moving forward with its entry strategy, potentially leveraging recent discussions with Indian officials to address tariff concerns and explore local manufacturing opportunities.
The establishment of showrooms in New Delhi and Mumbai marks a significant step in Tesla’s efforts to tap into India’s growing demand for electric vehicles and sustainable transportation solutions.
